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Expanding the HEROIC audience
October 14, 2013
9:29 pm
MrJupiter
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I was thinking that an alternative way to promote interest in HEROIC would be to offer the innitial 8 pages of the comic for free! Many more people are going to download and read a free promotional download than will pay $0.99 to do so. I realize that the idea of selling this promotional piece is to generate some funds and that giving it away is not, in and of itself, going to achieve this. However, if Zenith were to set up a pre-order page for those who were not a part of the Kickstarter, then an added page inside this free promo product could link to it and give readers a chance to commit to either an electronic version or print/pdf combo (*add XX dollars for shipping/handling).

This way you increase exposure exponentially by letting your audience sample the book without barriers, and begin to collect funds from the 5% or so true fans of the project.

Here's a thought exercise: If only 1000 people downloaded and read the HEROIC sample? 5% of that is 50 people willing to commit 4 bucks (just a guess at the final asking price). That's $200 in extra cash. Instead of a thousand downloads, what if HEROIC was viewed by 10,000 (remember, there is no cost to them to check it out - only a moment to download and 10 minutes to read)? One-in-twenty readers could generate $2,000 in pre-orders.

I realize that all this is guesswork, but it could be a good back-up plan if the 99-cent plan doesn't generate teh money hoped for (though you might want to offer those participants an extra 10-cent discount on the final product for actually paying for what others will eventually get for free).

Anyone have thoughts on this?

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Andrew Collas
October 15, 2013
3:55 am
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Andrew Collas
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Hey Mr. J,

We did offer preorders, no one bit.

The decision to sell it is a necessity to get the comic to generate funds as currently it has only stolen them.

That said, I suspect that people are hesitant to try something anymore. Sadly, much like roleplayers, comic fans are hesitant to spend money to try things out. Understandable as far to many indie comics are not quite up to snuff.

I think your idea works.

As for those who purchased the .99 cent edition, I am just going to give them a free copy of the final issue instead. Trust me, the numbers are that great on sales ;)

Let's see what happens.

I will give it for free from now until Christmas and then see where we stand.

Here's to hoping.

Cheers!

"Steampunks dress as though they are Russian royalty; Dieselpunks as though they’re off to assassinate them!." — From the Internet

October 15, 2013
3:56 pm
MrJupiter
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Excellent! I shared your post about the HEROIC Christmas Special on Facebook so I, like you, really hope that people will bite en mass. It would be great if this comic could build enough momentum to be able to sustain itself without having to require a boost from Kickstarter.

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